Designing a Product Display Kiosk for AGAM’s Exhibit Booth

For the past 20 years AGAM has introduced new products and services to the trade show industry at the EXHIBITOR show.  Each year we build on our experience from past years.  If you were at the show in March 2012 and saw our booth, you may have noticed one area of focus that we devoted more attention to than in past years; our product display kiosks.  The following is a description of the design and fabrication process of the kiosks (pictured below on the trade show floor).

The first step to any well-focused design project is to understand objectives.  The primary goal for the kiosks was to function as a tool to feature our latest products and services. Because there were so many new and complex products to show we created separate “stations” to allow a flexible arrangement on the show floor and  included supplemental digital content to reinforce the product presentation.  Floor traffic can be unpredictable; therefore we wanted something that could adjust accordingly.  One large single kiosk would not allow this option.  Also, the newest addition to our service capabilities profile is our custom sheet metal design and manufacturing.  We decided our kiosk design should highlight this capability.

After identifying these objectives for our product display kiosks, we started formulating ideas and sketching a variety of options.  As a team, we reviewed the drawings and voiced opinions on what we thought would or wouldn’t work and why. This process helps us understand expectations and reveals insight on what the final solution needed to be.  Adjustments were directly modeled in the computer.    This allowed us to assign accurate dimensions and see the real proportions of the design.

After settling on a single semi-developed design, we built a mock-up.  Proportions may look correct on-screen, but nothing substitutes being able to see and touch the design in full-scale. The photo below is of our mock-up made with cardboard.    From this, we identified some further adjustments needed.

We then used the computer model to create the manufacturing data.   We  use the computer model and process it using our “unfold” software.  This program takes into account the material properties, thickness, angle, and exact tools that will be used to form the part in order to generate the correct cutout shape and size.  This is important because metal stretches when bent.  The computer  calculations assure precision of our finished part with a degree of accuracy measured  in 1000ths of an inch.  All bends are processed through a simulator to double-check for the risk of possible collisions or interference at the machine.  Once everything is confirmed, pieces are cut on our laser cutter.  This happens very fast and we are able to start forming our first “working” prototype almost immediately.

With our first real prototype, we can test the kiosk as well as the manufacturing process.  One important aspect we discovered was the space for the iPad screen needed to be larger.  Contact with the sheet metal was causing interference with the touch response.   From this point, the design is in its “final form.”  We went through all product groupings and made a unique layout configuration for the kiosk upper shelves that optimized each product presentation.

At this point, production took on full speed ahead.   All 5 kiosks and the parts were cut and bent.  To add color and protect the finish, everything was powder coated.  And finally, each kiosk was test assembled.

It is vital to showcase your products in an appropriate custom display that will grab your audience’s attention.  Our goal to showcase our latest products and services was accomplished through the use of custom display kiosks which proved to be effective during the show.   Visitors were enticed to handle the sample products, ask questions, and to visit each kiosk. This hands-on presentation was a successful approach in providing the comprehensive overview of our capabilities, products and services that we wished to share with visitors at the show.

If you have a custom project, feel free to contact us to discuss at

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